MANHATTAN, NY. May 19, 2017. Frances Estrada, 28, is one of the most popular fashion bloggers in the Caribbean. She currently lives in New York City, where she is getting a PhD in pharmacy.
“When I tell people I study pharmacy, they get surprised. I am really passionate about it but what I like the most is fashion. I try to focus on style and let my profession aside.” -Frances Estrada
The Pecking Order has grown into a full-fledged community with 23, 800 followers on Instagram. Estrada often does Instagram live sessions, where she helps her readers with style and beauty tips. “I have my followers on Instagram who write to me and I send them back my tips just like any other friend would,” she says.
She constantly works with photographers in Puerto Rico, but her main photographer is her sister Valerie, whom she lives with.
“People never believe I am as humble as I am. I was raised in Caguas in my parent’s pharmacy around people with very humble roots. Those are my people.” -Frances Estrada
Right now, she is finishing her last year of her PhD, and confesses that no one in her school or job know she is a famous fashion blogger.
“My goal here has always been to represent the Puerto Rican woman. I’ve never considered myself a New Yorker.” -Frances Estrada
Frances is often invited to fashion shows at New York Fashion Week and collaborates with brands such as Tous, Colgate and Maybelline.
“I just want to make an impact on young girls so they can grow themselves too. I want more bloggers and more people to love fashion. I want them to make content and to do it well. That’s why I take the time to help others.” -Frances Estrada
Her French Bulldog, Emma, is one of the few companions she has in New York City. Her entire family still lives in Puerto Rico.
In December, she is booking a one-way ticket to Puerto Rico, where she hopes to help the fashion industry while building a career in pharmacy.
“I feel that Puerto Rico has a great potential in fashion and we are not exploding it enough. I want to search for local talent that people have not seen. I also want to create a fashion event that elevates Puerto Rican fashion internationally,” she says.